Cranfield University, Cranfield
Currently based in Switzerland, Uta is Part-Time Senior Lecturer in the Demand Chain Management Group and Head of Research in the Competence Centre on Services Marketing and Management at the Lucerne Business School, Switzerland.
Her projects have been commissioned by government institutions and companies in England and Switzerland. Current activities include research into the interface between marketing and supply chain management, customer relationship management and qualitative research methods.
Background
Uta holds a masters degree in Public Administration and a Doctorate in Business Administration, and has worked closely with a number of institutions, among them the University of Zürich, the Federal Institute of Technology in Zürich, IMD in Lausanne and the University of the Federal Forces in Munich.
First ever ISCRiM meeting held at the Crewe Campus of Manchester Metropolitan University (MMU).
ISCRiM was started by Clare Brindley and Prof Bob Ritchie from MMU and the photograph includes Clare Brindley, Bob Ritchie, John Morris from MMU, George Zsisidin, Robert Lindroth, Andreas Norman and Ulf Paulsson, who were all founder members.
This was ISCRiM’s first dinner held at the White Lion Hotel, Cheshire, England. The initial meeting grew from a paper presented by John Morris in Canada.